WHO WE ARE

founders

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Mark Swanson

Mark is a veteran of the industry with 20 years of combined experience between the auto industry and the National Highway Traffic Safety Administration (NHTSA). He received his Bachelor of Science in Manufacturing Engineering from Central State University.  He then began his career at Honda of America Manufacturing, Inc. as a Product Development Engineer.  His responsibilities at Honda included working on the part maturation of new models, focusing on white body and front/rear facias of Acura and Honda models.

At NHTSA, Mark began his career as a Safety Defects Engineer working on various safety issues for the Vehicle Integrity Division (VID).  During his time in VID, he worked on many challenging investigations including brake light failures, seat back collapses, lighting failures, and seat belt failures.  After a few years as an investigator, he began working in the Defect Assessment Division (DAD).  In DAD, he was responsible for analyzing field data, which included complaints received by NHTSA, manufacturers’ complaints, warranty and field reports, technical service bulletins, and recalls, for potential safety-related defects.  After a trend was identified and the data was verified, Mark's responsibilities then included presenting this data and making the case for opening an investigation.

A highlight for Mark as a Safety Defects Engineer at NHTSA was leading the complaint data analysis team for the high-profile Toyota unintended acceleration project. Under his leadership, the team reviewed and categorized over 40,000 complaints. This data was analyzed and used to determine how populations of vehicles performed in the field to unintended acceleration.  

As a member of Kinetic Metrics, Mark was selected as the subject matter expert for the General Motor Safety Monitor Team (due to ignition switch recall) by Guidepost Solutions. As part of the Monitor team, Mark’s goal is to review the recommended changes as part of the Deferred Prosecution Agreement (DPA), and how they relate to safety. The team has spent the past two years reviewing documentation, interviewing staff and attending meetings to get a clear picture of how GM implemented the recommended changes and the effectiveness of those changes.  The Monitor Team has also made many recommendations to improve upon the DPA recommend changes to GM.  Mark’s areas of focus have been recalls, compliance, and vehicle development. 

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Emily Reichard

Emily earned her Bachelor of Science degree in Mechanical Engineering at the University of Maryland. She worked for Mack Trucks on the Product Modification Request team, which focused on implementing fleet changes for low-volume customers. Her career at NHTSA began as a contractor, working with school bus safety standards and ensuring quality control of crash test data. She quickly worked her way to a federal position as an Safety Defects Engineer for VID.   

Emily tackled high exposure investigations such as the Chevrolet Volt post-crash fire hazard (ref. PE11-037), which included field testing as well as data analysis. She is accustomed to working with large data sets due to her involvement with high-volume investigations, one which resulted in a recall totaling over 2.4 million vehicles. She has researched defects in various automotive areas including electric/hybrid applications, sunroofs, door latches and braking systems. Her flexibility and proficiency in data analysis methods allow her to cater to the needs of different clients. 

In addition to her work as an investigator, Emily also acted as the Chair for the Department of Transportation Earth Day Committee. This committee organized the annual Earth Day event held at the headquarters building. The event included over 30 vendors, a fuel-efficient vehicle showcase, and over 1,000 attendees for the promotion of more environmental-friendly applications and practices.

As a member of Kinetic Metrics, Emily has focused on assisting clients with new methods to analyze and review their data. She is also working with developing companies to educate and assist with understanding applicable Federal Motor Vehicle Safety Standards and the ways to properly self-certify in the United States.